We all know advertising is pivotal to sales. If people don’t know about it, they won’t know to buy it. Right? Of course, that’s why so many companies use their packaging to introduce new products or services.
But what if we purposed packaging beyond promotions and advertising? What if packaging was the center to a conversation? What if it just made your day a bit better or sparked “a nice break from the norm?” That’s what Chipotle just did by printing stories by well-known authors on their packaging.
Chipotle decided it’s better to expand their customer experience beyond the food. They want to inspire your day not just with their food, but an ongoing experience. People remember good times. A good conversation is the beginning of a good time.
People remember good times. A good conversation is the beginning of a good time. tweet
Chipotle knows solutions are found through thoughts and conversations unrelated to the problem. By printing stories on their packaging, Chipotle is giving you that mental break. They’re moving beyond telling you their food is best to inspiring your day with a good story.
What are your goals for packaging?